What are the product categories in Trendyol? [2024]

What are the product categories in Trendyol? Trendyol is the largest e-commerce platform in Turkey with over 30 million monthly visitors. The company was founded in 2010 and has grown rapidly, offering a wide range of products across various categories. In this comprehensive guide, we will explore the different product categories available on Trendyol and provide insights into this leading Turkish online retailer.

Overview of Trendyol

Before diving into the product categories, let’s first provide some background on Trendyol. The company was founded by Demet Mutlu, one of Turkey’s pioneering internet entrepreneurs. The goal was to build an Amazon-like marketplace that could serve the growing e-commerce needs of the Turkish market.

Some key facts about Trendyol:

• Founded in 2010 by Demet Mutlu. Backed by leading investors like General Atlantic, Kleiner Perkins and Alibaba Group.
• Marketplace model with over 30,000 local and global sellers
• Over 1 million daily visits. Named the 5th most visited website in Turkey.
• Wide range availability with over 300 million products listed
• Strength in fashion vertical but expanded to all major e-commerce categories
• Big focus on winning in mobile commerce. Over 70% of sales from mobile devices.
• Fast growing with aim to expand regionally. Already operates in 8 countries.

With this background, let’s now explore the main product categories available on Trendyol’s marketplace.

Fashion & Clothing

Fashion is Trendyol’s strongest product category, accounting for over 50% of total sales. The category includes both local and international fashion brands selling various types of clothing and accessories.

Women’s Fashion

This sub-category caters to female shoppers and includes dresses, tops, bottoms, jumpsuits, coats, jackets and more. Trendyol offers styles ranging from casual everyday wear to elegant evening dresses. Popular international brands include Mango, Nine West, Steve Madden, Nike, Adidas, Puma, and Tommy Hilfiger. Local Turkish brands like Koton, Derimod, Hotiç, and Defacto are also top sellers in women’s fashion.

Men’s Fashion

The men’s fashion category features shirts, t-shirts, jackets, sweaters, jeans, trousers, shorts and other male apparel. Top brands include Nike, Adidas, Puma, Lacoste, Polo Ralph Lauren, Pierre Cardin, and Tommy Hilfiger. Local brands like Koton, Altinyildiz, Damat, and Derimod also have a strong presence. The suits & formalwear segment is also popular.

Kids’ Fashion

Clothing and accessories for babies, toddlers and older children are available from brands like Zara Kids, Gap Kids, Mothercare, H&M Kids, Nike Kids as well as Turkish brands Altanyildiz Kids, Derimod Kids, Bonjour Kids, Baby Turk and others. The category caters to clothing needs for all ages from newborn to teenagers.

Sportswear & Activewear

With its deep focus on international athletic brands, Trendyol is a top destination for activewear and sports-inspired casual clothing. Top brands include Nike, Adidas, Puma, Reebok, Skechers, The North Face, and Under Armour. The category features items like sneakers, athletic shoes, t-shirts, hoodies, sweatpants, leggings, shorts and more tailored to an active lifestyle.

Intimates, Sleepwear & Swimwear

Lingerie, underwear, pajamas, and swimsuits from Victoria’s Secret, Pierre Cardin, Tommy Hilfiger as well as Turkish brands like Derimod, Hotiç, and Altinyildiz are sold in this category. Bras, panties, boxer shorts, robes, nightgowns, one-piece swimsuits and bikinis are widely available.

Bags, Wallets & Accessories

This category spans handbags, backpacks, wallets, belts, scarves, jewelry, sunglasses and various women’s accessories. Global brands like Michael Kors, Coach, Karl Lagerfeld complement local brands like Hotiç, Ipekyol and Tasarımhane in meeting accessory needs for female shoppers especially.

Luxury Fashion

Leading luxury and premium fashion brands like Gucci, Prada, Dolce & Gabbana, Valentino, Fendi, Burberry, and Christian Dior are sold in this category. Though a niche segment, Trendyol provides access to high-end luxury items for the top end of the market.

Jewelry

In addition to accessories, Trendyol offers an extensive jewelry category ranging from fine jewelry to costume jewelry. Shoppers can find precious stone jewelry, gold jewelry, silver jewelry, pearl jewelry, and more from both global brands like Swarovski, Tiffany & Co., and Pandora and local Turkish brands like Atasay, Altinbas, and Zen Pırlanta.

Home, Garden & DIY

Shoppers rely on Trendyol App for all their household and home improvement needs. The major categories include:

Furniture

Trendyol sells furniture for the living room, bedroom, dining room, home office and outdoors. Wood, metal, plastic, glass, and upholstered furniture is available from brands like Ikea, Bellona, and local Turkish brands like Evidea, Kilim, and Sizma. Shoppers can find sofas, beds, mattresses, coffee tables, shelves, desks, chairs and more.

Home Textiles

This includes bedding, towels, curtains, cushions, blankets, bed sheets, pillows, and upholstery fabrics. Top brands are Nike, Pierre Cardin, Bellona along with Altinyildiz and other local suppliers.

Home Décor

Interior décor items like wall art, mirror, carpets, candles, clocks, vases, and artificial flowers are offered in this category. Global brands like Philips, Tefal, Tristar and De’Longhi are available along with Turkish brands.

Kitchenware

Pots, pans, cookware sets, cooking utensils, cutlery, glassware, dishes, cups, and dining sets for the kitchen are offered from brands like Tefal, Borcam, and Victorinox along with local Turkish brands. Small kitchen appliances are also available.

Home Appliances

Major appliances like refrigerators, washing machines, ovens, dishwashers, and vacuums along with small appliances like coffeemakers, mixers, and blenders are offered from leading brands like Samsung, LG, Bosch, Sony, Philips, Tefal, Tristar and De’Longhi.

Tools & Hardware

For home improvement, Trendyol provides drills, saws, hammers, wrenches, plumbing supplies, electrical supplies, paint supplies and similar hardware products. Global brands like Black & Decker and Stanley are offered.

Garden

Outdoor furniture, gazebos, garden décor, planters, gardening tools and equipment can be purchased in this sub-category.

Electronics

Trendyol offers all kinds of electronics from home entertainment systems to computers and smart home devices. The major categories include:

Home Audio & Video

Televisions, smart TVs, sound systems, speakers, home theatre systems, headphones, and related audio-video gear are offered from top brands like Samsung, Sony, LG, Philips, Apple, Lenovo, and Beats.

Computers & Tablets

Laptops, desktop PCs, computer accessories, tablets, iPads, and computer peripherals are sold from leading brands. Top sellers include HP, Lenovo, Dell, Acer, Apple, and Samsung.

Smart Home Tech

Smart home technology like smart lights, smart plugs, security cameras, video doorbells, and other connected devices are offered for home automation. Top brands include Philips Hue, TP-Link, Xiaomi, and Arlo.

Gaming

Gaming consoles, video games, headphones, chairs, keyboards and other accessories tailored for gaming enthusiasts are sold from brands like Sony PlayStation, Microsoft Xbox, and Razer.

Office Electronics

Printers, scanners, copiers, projectors, paper shredders, laminators, and other office tech from HP, Epson, Canon, and Xerox are offered in this category.

Small Appliances

Vacuum cleaners, steam cleaners, irons, toasters, and other small home appliances from companies like Philips, Tefal, Samsung, Arzum and Sinbo are sold.

Camera & Optics

Digital cameras, instant cameras, action cameras, binoculars, telescopes, lenses and photography accessories from Canon, Nikon, Sony, Olympus, and GoPro are available.

Toys & Baby Products

Trendyol serves parents looking for products for their babies, toddlers and older children. The major categories include:

Baby & Toddler Gear

Strollers, car seats, carriers, cribs, diaper bags and other infant products from brands like Chicco, Bebelac, Mountain Buggy, etc.

Baby & Toddler Toys

Developmental toys, activity centres, bath toys, rockers and similar products from Fisher-Price, Vtech, Bebelac, ELC, etc.

Dolls & Action Figures

Various traditional & electronic dolls, figurines and playsets offered.

Arts & Crafts

Coloring books, craft kits, clay molding, painting supplies, etc. for older kids.

Educational Toys & Games

STEM toys, science kits, logic games and puzzles to aid learning and development. Brands like LeapFrog and SmartGames are offered.

Outdoors Play Equipment

Swing sets, slides, playhouses, pools, bubble toys, balls, and outdoor activity toys are available.

Sports & Outdoors

Trendyol caters to sports and outdoor enthusiasts with related gear and equipment:

Exercise & Fitness

Treadmills, ellipticals, stationary bikes, weights, yoga mats and other fitness gear. Top brands like Adidas, Nike, Reebok, and Skechers.

Team Sports

Soccer, basketball, volleyball equipment and accessories. Brands like Adidas, Nike, Puma, Mitre.

Racquet Sports

Tennis, badminton, table tennis rackets and accessories from brands like Wilson, Head, Yonex.

Outdoor Recreation

Tents, sleeping bags, coolers, hiking shoes, camping supplies and related outdoor activity gear.

Water Sports

Swim gear, life jackets, snorkeling equipment, water toys, etc.

Winter Sports

Skis, snowboards, boots, helmets, gloves and related winter gear and apparel.

Cycling

Bikes, helmets, cycling apparel, protective gear, equipment and bike accessories. Road bikes, mountain bikes, etc. Major brands offered.

Health, Beauty & Personal Care

For beauty, personal care and wellness products, Trendyol offers:

Makeup & Cosmetics

A wide range of color cosmetics and makeup products like lipstick, foundation, mascara, eyeshadow and tools like makeup brushes. Top global brands include MAC, Maybelline, L’Oreal, Max Factor as well as local brand Golden Rose.

Fragrances

Women’s and men’s perfumes and colognes from Calvin Klein, Givenchy, Armani, Hugo Boss, and local brands like LR and Ajmal.

Skin, Hair & Body Care

Face creams, lotions, soaps, shampoos, hair dyes, cosmetic devices like epilators and more from L’Oreal, Nivea, Gilette, Babyliss, Philips, Braun, etc.

Vitamins & Supplements

Multivitamins, protein powders and supplements from brands like Sportive, Multipower, IASC, etc.

Mother & Baby Care

Skin and bath products for infants from major baby care brands like Chicco, Johnson’s, and local suppliers.

Pet Supplies

For pet owners, Trendyol offers a range of supplies:

Pet Food

Dry and wet pet foods for dogs, cats, fish, birds and small animals from brands like Pedigree, Whiskas, Royal Canin and local suppliers.

Pet Healthcare

Flea & tick treatments, vitamins, medications, etc. to keep pets healthy.

Pet Toys & Accessories

Collars, leashes, bedding, clothing, cleaning supplies, etc. to meet all pet needs.

Pet Grooming

Shampoos, nail clippers, brushes, dryers, toothbrushes, etc. to keep pets well-groomed.

Aquarium Supplies

Fish tanks, filters, lights, décor for pet fish enthusiasts.

Automotive

For drivers and auto enthusiasts, Trendyol provides:

Interior Accessories

Floor mats, seat covers, steering wheel covers, car organizers, fragrances, etc. to customize vehicle interiors. Leading brands offered.

Exterior Accessories

Alloy wheels, body kits, decals, roof racks, fog lamps, tires, spoilers, etc. to modify exteriors.

Car Care

Cleaning and detailing products like waxes, polishes, vacuum cleaners, dusters, etc. plus maintenance products. Top brands available.

Replacement Parts

Spark plugs, brake pads, lighting, filters and other replacement parts and car components.

Garage Tools & Equipment

Jacks, tire inflators, battery chargers, diagnostic tools, etc. for DIY projects.

Motor Oils & Fluids

Engine oils, coolants, transmission fluids, brake fluids, additives, greases, from leading brands.

Food, Beverages & Tobacco

To serve all grocery needs, Trendyol provides:

Bakery & Breakfast

Breads, biscuits, sweets, spreads, cereals, oats, etc. Local and imported brands offered.

Fruits & Vegetables

Fresh produce options available in major cities via Trendyol’s online grocery service Trendyol Go.

Meat & Seafood

Various fresh and packaged meat and seafood products.

Dairy & Eggs

Milks, cheeses, yogurt, eggs, butter and other dairy products from reputable suppliers.

Beverages

Fruit juices, bottled water, soft drinks, coffee, tea, beer, wine, spirits and more. Leading local and global brands.

Snacks

Chips, chocolates, crackers, nuts, cookies, cakes and similar snacks. Sweet and savory options.

Tobacco

Cigarettes, e-cigarettes, tobacco, shisha and related products. Leading brands like Marlboro along with alternatives.

Media Products

Entertainment media including:

Books

Extensive selection of Turkish and English fiction and non-fiction books. Printed books and e-books.

Music

Physical music CDs and vinyl records. Also digital music download codes.

Movies & TV Shows

DVD and BluRay discs of popular movies and shows. Also digital purchase and rental options.

Magazines

Leading Turkish and global publications and magazines delivered in print and digital formats.

Video Games

PlayStation, Xbox and Nintendo games along with accessories and subscriptions. Physical and digital game downloads.

Services & Memberships

In addition to physical and digital products, Trendyol also offers services like:

Trendyol Fashion Subscription

A monthly fashion box with customized clothing and accessories tailored to each customer’s unique style and measurements.

Trendyol Supermarket Subscription

Regular delivery of groceries and household supplies. Tailored package options are available.

Trendyol Restaurant Club

Membership program offering deals and discounts at high-end restaurants in major Turkish cities.

Electronics Support Services

Installation, setup, repair and tech support services for electronics and home appliances.

Event Tickets

Tickets for concerts, plays, sports events and other live shows and activities.

Specialty Categories

Some other unique product categories at Trendyol include:

Handicrafts

Traditional Turkish handicrafts including ceramics, kilims, copperware, embroidery, etc.

Religious Items

Prayer rugs, beads, headscarves and other products for practicing Muslims.

Stationery & Office Supplies

Pens, paper, files, folders, adhesives, mailer envelopes, and all office needs.

Specialty Food

Organic, gluten-free, vegan, allergen-free, and other specialty food products.

Diving Deeper into Trendyol’s Extensive Product Range

In the first part of this comprehensive guide, we provided an overview of the major product categories available on Trendyol’s marketplace. Now let’s take a deeper dive into some of the key categories and highlight additional product diversity that makes Trendyol a top shopping destination for Turkish consumers.

Exploring the Massive Fashion Catalog

With over 1000 new products added daily, Trendyol’s fashion catalog is staggering in its variety. Let’s explore some of the niche fashion segments shoppers can discover:

Plus Size Fashion

Trendyol is a top destination for plus-size women’s clothing, with options from Size 42 to 62. Local brands like Bilgi Plus and Italian brand Elena Miro cater to this segment.

Modest & Islamic Fashion

Conservative fashions that cover head, arms and legs are available from brands like Modanisa, İnci, Armine, and Hatica.

Sustainable Fashion

Eco-friendly clothing made from organic cotton, recycled materials and natural dyes from brands like Koton’s “Newborn” line and Mavi’s “All Blue” collection.

Vintage & Retro Fashion

1970s, 80s and 90s inspired clothing and accessories tapping into nostalgia trends.

Designer & Luxury Fashion Rentals

High-end clothing and handbag rentals for special occasions, available in major cities.

Custom Tailoring

Made-to-measure men’s suits, dress shirts and custom clothing options.

Fashion Accessory Rental

Short-term rentals for accessories like designer handbags, jewelry, watches and sunglasses.

Broad Home & Living Selection

Beyond the major home categories we outlined earlier, Trendyol also offers rare and innovative products for discerning shoppers:

Authentic Turkish Decor and Textiles

Unique Turkish-made rugs, kilims, pottery, lamps, carved woodwork and more to add local flair.

Smart Home Technologies

Cutting-edge smart home tech like Apple HomePod, Amazon Alexa and Google Home for total home automation.

Premium Appliances

Luxury home appliances from brands like Miele, Smeg, La Cornue for high-end kitchen/home upgrades.

Eco-Friendly Products

Sustainable furnishings made from recycled materials, natural dyes, non-toxic paints and similar green home products.

Accessibility & Disability Aids

Wheelchairs, walkers, shower chairs, hearing aids and products tailored for the elderly and disabled.

Hospitality & Food Service Equipment

Commercial equipment for restaurants, cafes, hotels like coffee machines, toasters, juicers and more.

Diverse Electronics Selection

Trendyol stocks the latest tech alongside specialized electronics niches including:

Virtual Reality

Oculus, HTC Vive and PlayStation VR headsets and accessories for immersive gaming and entertainment.

Drones & Robotics

Quadcopters, FPV goggles, robot kits, electronics components and more for tech enthusiasts.

Car Audio/Video & GPS

In-vehicle entertainment systems, backup cameras, Android radios, navigation systems and car accessories.

Wearable Tech

Smart watches, fitness trackers, AR glasses, smart clothing and wearable gadgets. Brands like Apple, Samsung, Xiaomi.

Pro Audio Equipment

Studio-grade mics, mixing boards, MIDI gear for professional musicians and audio engineers.

Electronics Component Distributors

IC chips, capacitors, resistors, transistors, arduino and other components for makers and engineers.

Wide Selection of Toys & Hobbies

Both mainstream and specialty toys are offered by Trendyol:

Educational Toys

Montessori toys, coding toys, science experiment kits and similar learning-focused toys.

Battery & Radio Controlled Toys

RC cars, helicopters, speed boats and similar battery powered toys for all ages.

Trading Card Games

Magic: The Gathering, Pokémon, Yu-Gi-Oh! cards and accessories.

Model Building Kits

Train sets, race car models, airplane kits, Lego Technics and similar hobbyist models.

Musical Instruments

Guitars, pianos, drums, wind instruments and pro music gear from leading brands.

Arts & Crafts

Scrapbooking tools, sewing machines, resin art, airbrushes, and other crafting gear.

Pet Supplies for All Types of Pets

In addition to traditional pet categories outlined earlier, Trendyol also provides:

Exotic Pet Supplies

Food, cages, bedding and accessories for small mammals, reptiles and birds.

Horse Care & Riding Equipment

Saddles, grooming tools, riding apparel and stable supplies tailored for equestrians.

Pet Couture & Accessories

Luxury collars, designer clothing, strollers, tags, bows and high-end pet gear.

Pet Furniture

Designer beds, crates, cat towers and premium pet furnishings.

Pet Tech

Pet monitoring cameras, fitness trackers, automatic feeders, fountains and smart products for next-gen pet care.

Wide Automotive Selection

In addition to the core auto categories highlighted previously, Trendyol also offers:

Car Customization Services

Interior/exterior detailing, wrap/coating services, window tints, car audio installs and custom jobs.

Car Rental Services

Short term car rentals in major cities powered by affiliate providers.

Automotive Tools & Shop Equipment

Professional grade garage tools and auto shop equipment.

Car Care & Detailing Products

Premium waxes, polishes, coatings, sprays and formulas for car enthusiasts.

Motorsports Equipment

Racing suits, helmets, gloves, shoes, nets, roll cages and safety gear for motorsports.

Specialty Grocery Options

Beyond mainstream groceries, Trendyol provides:

Organic & Natural Foods

Certified organic produce, packaged foods, juices from leading eco-friendly brands.

Gourmet & Imported Foods

Quality ingredients, oils, spices, chocolates and gourmet products from around the world.

Health Foods & Dietary Supplements

Gluten-free, sugar-free, diabetic, high-protein and specialty diet products.

Professional Bakery Ingredients

Quality ingredients for commercial bakeries – flours, oils, chocolate, fillings, food colorings and professional grade supplies.

Media Tailored to Turkish Tastes

Local Turkish pop culture drives media sales on Trendyol including:

Turkish TV Series & Movies

Popular Turkish shows and movies on DVDs and streaming apps.

Turkish Music

Latest albums from Turkish pop stars along with traditional Turkish music genres.

Fan Merchandise

Apparel, accessories and merch for Turkish pop culture icons and celebrities.

Turkish Authors & Books

Fiction and non-fiction literary works exclusively from Turkish writers and scholars.

Turkish Magazines & Newspapers

Leading Turkish magazines, tabloids, and local publications.

Localized Services

Services tailored for Turkish consumers including:

Local Event Tickets

Tickets to concerts, festivals and shows by leading Turkish artists and events.

Local Food Delivery

Ready-to-eat meal delivery from popular Turkish restaurants and cloud kitchens.

House Cleaning Services

Residential maid services and home cleaning options for major cities.

Appliance Repair Technicians

Qualified technicians for installing, repairing and servicing home appliances.

Tutoring & Test Prep

Online and in-person tutoring, university exam preparation, and language learning services by local tutors.

Why Trendyol Succeeds in Turkey

Now that we’ve explored the product diversity across Trendyol’s major categories, let’s discuss a few key factors that contribute to their leadership position in Turkish e-commerce:

Laser Focus on Fashion & Lifestyle

Trendyol recognized fashion as a top shopping priority early on and built up an unmatched product catalog in clothing, shoes, accessories and related lifestyle categories. Even as they have diversified, fashion remains a competitive advantage.

Localized Range

While offering well-known international brands, Trendyol also focuses on Turkish brands, local trends and specialized categories with local appeal like modest fashion and automotive aftermarket accessories.

Delivery Network Reaching All Corners

With warehouses across Turkey and partnerships with all major carriers, Trendyol can deliver orders quickly and affordably to both major cities and remote regions.

Seamless Mobile Shopping Experience

With Turkey’s mobile-first population, Trendyol optimized its app and site for an intuitive user experience on smartphones and tablets. Over 70% of sales are on mobile.

Wide Range of Payment Options

Trendyol offers all popular local payment options from credit cards to bank transfers to digital wallets, overcoming payment friction.

Social Commerce Integration

Tight integration with Facebook and Instagram helps Trendyol turn engaging social media content into sales.

Reliable Customer Service

24/7 customer support via phone, chat and social media resolves issues quickly during the shopping process.

Brand Marketing

Effective brand-building through online advertising and partnerships with celebrities like Turkish actress Demet Özdemir attracts shoppers.

By excelling in these areas, Trendyol has built strong loyalty among Turkish online shoppers.

Future Opportunities for Trendyol

Looking ahead, Trendyol has significant room to grow as e-commerce penetration increases across Turkey. Some key opportunities include:

Expanding to Lower Tier Cities

Most growth has come from big cities like Istanbul and Ankara so far. Expanding into lower tier cities offers a major growth avenue.

Personalization & Curation

Using data to offer personalized product recommendations and curated content matching individual customer interests and characteristics.

Enhancing Omnichannel Capabilities

Tighter integration between online and offline channels through capabilities like click & collect in physical stores.

Increasing Advertising & Services Revenue

Monetizing Trendyol’s extensive user base through online advertising, financial services, travel bookings and other services.

New Business Models Like Subscriptions & Rentals

Offering creative business models like fashion rental subscriptions, grocery subscriptions, product try-before-you-buy options.

Logistics & Supply Chain Tech

Leveraging technologies like automated fulfillment centers to enhance efficiency and speed up delivery times.

International Expansion

Expanding Trendyol’s marketplace model to new countries, especially nearby regions like the Middle East and North Africa.

Acquisitions & Strategic Partnerships

Pursuing acquisitions and partnerships to augment capabilities, enter new segments and accelerate growth.

By executing on these opportunities, Trendyol can maintain its industry leadership position and innovate new ways to meet customer needs in a rapidly evolving Turkish e-commerce landscape.

Conclusion

In summary, Trendyol provides one of the most extensive product catalogs among Turkish e-commerce retailers. They offer a diverse marketplace covering all major retail categories and also unique specialty products tailored to the Turkish market. With its competitive pricing, broad selection and fast delivery, Trendyol gives shoppers an attractive alternative to physical stores. The company is poised for continued expansion as online shopping further penetrates the Turkish market.

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